ASAP Mob (stylized as A$AP Mob, ASAP being an acronym for “Always Strive and Prosper”)[1] is an American hip hop collective formed in 2006 in Harlem, New York City, that consists of rappers (all of whom carry the “ASAP” moniker; except Playboi Carti and the late Chynna), record producers, music video directors and fashion designers.